WHYR works with non-profits and community groups to prepare and broadcast messages furthering our partners’ mission and purpose. We welcome submissions without date specific announcements, and will gladly consult on effective uses of evergreen radio messaging. For example, a group hosting weekly discussions might record a spot announcing their existence and purpose, while an organization holding adoption events might submit spots on the importance of neutering pets. If instead you want to produce a short-term announcements for an event or fundraiser please consider underwriting.
Your written copy should be submitted at least a month in advance. Be concise and clear, and make sure to refer listeners to your website or calendar. Check that the announcement adheres to FCC and IRS guidelines listed below. Read aloud, it should be about 25 seconds. Send your prepared announcement as plain text within an e-mail (not an attachment) to firstname.lastname@example.org. Include the official name as registered with the State of Louisiana and/or IRS, and whether you are a 501(c)(3). If we haven’t worked together before, please introduce your organization, and attach your IRS determination letter or a link to online documents. Please note that submission does not guarantee acceptance or specific scheduling. Reviews happen every few weeks, so your patience is appreciated.
Once approved, we encourage you to record the announcement in the voices of your own members. We can help record and edit, but will have to meet outside traditional work hours. Your finished announcement will be broadcast, and made publicly available on our PSA Central page.
FCC and IRS guidelines
Announcements may not contain an inducement to buy, sell, rent, or lease.
Announcements may not contain prices, including free.
Announcements may not be for commercial purposes, if it involves money or measurable benefit the recipient must have 501(c)(3) status.
Announcements may not contain comparative or qualitative language, like “The best in Baton Rouge.”
Announcements may not contain a call to action, such as “Be sure to attend” or “Go outside and hug a tree, then blog about it.”
For hundreds of examples of actual one-off PSAs on our station, please read through (and listen to) the PSAs on our PSA Central pages. For an example of a consistent series of mission-focused positive yet constructive and action-oriented messages, check out this environmental series from LEAN:
Please contact email@example.com.