PSA Submission Instructions

WHYR works with non-profits and community groups to prepare and broadcast messages furthering our partners’ mission and purpose. We welcome submissions without date specific announcements, and will gladly consult on effective uses of evergreen radio messaging. For example, a group hosting weekly discussions might record a spot announcing their existence and purpose, while an organization holding adoption events might submit spots on the importance of neutering pets. 

Your written PSA copy should be submitted as far in advance as you are able. Be concise and clear, and make sure to refer listeners to your website or calendar. Check that the announcement adheres to FCC and IRS guidelines listed below. Read aloud, PSAs should be about 25 seconds. Send your prepared announcement as plain text within an e-mail (not an attachment) to Include the official name as registered with the State of Louisiana and/or IRS, and whether you are a 501(c)(3). If we haven’t worked together before, please introduce your organization, and attach your IRS determination letter or a link to online documents. Please note that submission does not guarantee acceptance or specific scheduling. Reviews happen periodically through the year, so your patience is appreciated.

Once approved, we encourage you to record the announcement in the voices of your own members. We can help record and edit, but may have to meet outside traditional work hours.

FCC and IRS guidelines

 Announcements may not contain an inducement to buy, sell, rent, or lease.

 Announcements may not contain prices, including free.

 Announcements may not be for commercial purposes; if it involves money or measurable benefit the recipient must have 501(c)(3) status.

 Announcements may not contain comparative or qualitative language, like “The best in Baton Rouge.”

 Announcements may not contain a call to action, such as “Be sure to attend” or “Go outside and hug a tree, then blog about it


For examples of a consistent series of mission-focused positive yet constructive and action-oriented messages, check out this environmental series from LEAN:

  1. Download: psa_lean_01.mp3

  2. Download: psa_lean_02.mp3

  3. Download: psa_lean_03.mp3

  4. Download: psa_lean_04.mp3

  5. Download: psa_lean_05.mp3

  6. Download: psa_lean_06.mp3

  7. Download: psa_lean_07.mp3

  8. Download: psa_lean_08.mp3

  9. Download: psa_lean_09.mp3

  10. Download: psa_lean_10.mp3

  11. Download: psa_lean_11.mp3

  12. Download: psa_lean_12.mp3

  13. Download: psa_lean_13.mp3

  14. Download: psa_lean_14.mp3

  15. Download: psa_lean_15.mp3

  16. Download: psa_lean_16.mp3

  17. Download: psa_lean_17.mp3

  18. Download: psa_lean_18.mp3


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